New Belgian venture studio and B2B SaaS fund: Entourage [2024]

Entourage, a newly launched venture studio and early-stage VC fund, has emerged as a significant player in the Belgian investment landscape. Founded by Pieterjan Bouten, the co-founder of Showpad, Entourage has raised an impressive $30 million to support B2B SaaS startups. Bouten, alongside a team of experienced software engineers and industry veterans, aims to leverage their collective expertise to build and mentor promising early-stage companies.

The Ghent-based fund’s primary focus is on seed to Series A investments, specifically targeting innovative B2B SaaS projects. The goal is to back startups that can drive significant growth and transformation within the SaaS industry. Entourage’s approach is not just about providing capital; the team is committed to offering strategic mentorship, utilizing their extensive networks and industry insights to help startups achieve critical milestones more efficiently.

Backing Entourage are several notable figures from the B2B SaaS sector, including Jason Lemkin, founder of SaaStr, and Louis Jonckheere, co-founder of Showpad. This strong backing underscores the fund’s credibility and the confidence industry leaders have in its mission. Already, Entourage has started deploying its capital with investments in cybersecurity firm Aikido, legaltech startup Henchman, and access control company NineID. These initial investments reflect the fund’s strategy of supporting diverse and high-potential ventures within the B2B SaaS domain.

Pieterjan Bouten’s vision for Entourage is to support the next generation of European SaaS founders. The fund aims to provide these entrepreneurs with the insights, resources, and connections necessary to navigate the complexities of building successful companies. This comprehensive support system is designed to foster an ecosystem where innovative ideas can thrive and mature into industry-leading solutions.

The fund and venture studio is a further valuable addition to our directory of the world’s most active SaaS investors.

Picture source: Unsplash+
Article source: Tech.Eu